Tourism

Colombia's tourism sector is a dynamic and growing sector that plays an important role in the country's economy. In 2022, the sector represented 2.1% of Colombia's GDP, generating more than 2.5 million direct jobs.

Its most relevant subsectors are:

• Inbound tourism: includes travel by foreign tourists to Colombia. In 2022, represented 68% of the value added of the sector.
• Domestic tourism: includes travel by Colombian citizens within the country. In 2022, represented 32% of the value added of the sector.

The Colombian government is promoting the development of the tourism sector through policies and programs, such as the Tourism Sector Plan 2023-2030. The Tourism Sector Plan aims to increase inbound tourism to 5 million tourists in 2030.

Interlaken® Consulting and Interlaken® Academy have a proven track record in Strategic Definition and Alignment, Customer Experience Model Design, Talent Development, Leadership, and Team Building:

• From 2017 to 2018, we worked with Despegar Andinos Norte, a leading travel agency with a presence in more than 21 countries, on a process of structuring the "Andinos Norte" region, consolidating the Strategic, Commercial, Financial, and Control Management of Colombia, Ecuador, Central America, and Venezuela. The scope also included training the leadership team in skills such as teamwork and leadership.
• Since 2023, we have been working with Teleférico a Monserrate on the Design and Implementation of the Customer Experience Model and the Cerro de Monserrate Development Plan 2024-2030.

We invite you to take a look at our Case Studies, which will give you a broader perspective on how we can help your organization: