Retail

The retail sector in Colombia is a dynamic and growing sector that represents an important contribution to the country's economy. In 2022, represented 13.6% of Colombia's GDP, generating more than 3 million direct jobs.

Its most relevant subsectors are:

• Food and beverage retail: represents 52.2% of the value added of the sector and includes supermarkets, convenience stores, and other establishments that sell food and beverages.
• Apparel and footwear retail: represents 14.3% of the value added of the sector and includes clothing stores, shoe stores, and other establishments that sell apparel and footwear.
• Electronics and home appliances retail: represents 10.8% of the value added of the sector and includes electronics stores, home appliances stores, and other establishments that sell electronics and home appliances.
• Other products retail: represents 22.7% of the value added of the sector and includes furniture stores, electronic items stores, toys, and other establishments that sell a variety of products.

The Colombian government is promoting the development of the retail sector through policies and programs, such as the National Development Plan 2023-2030. The National Development Plan aims to increase the participation of the retail sector in GDP to 16% by 2030.

Our Interlaken® Consulting Business Unit has experience in this sector:

• In 2023, we accompanied the Human Resources Management of Juan Valdez, in the Situational Diagnosis that served as the basis for the definition of the Strategic Objectives 2024.

We invite you to take a look at our Success Stories, which will give you a broader perspective of how we can help your organization: